The Principles of Good E-Commerce Website Design

Posted in Featured Article on Mar 11th, 2011 |

E-Commerce is also known as e-comm, e-commerce or ecommerce, and simply is the process of buying and selling products or services over electronic systems. The internet is the reason for advancement of e-commerce being a widespread source of information and access. With the coming of internet other systems have been developed which have improved ecommerce, these include; Internet marketing, Automated data collection systems, Inventory management systems, Electronic data interchange (EDI), Electronic fund transfer, and Supply chain management, to mention a few.

This had subsequently led to the use of websites designed purposely to promote businesses. As the internet has advanced and improved so have the techniques and software solutions. However, these advancements have also made it challenging for people using ecommerce as a business and profession. There is a lot of competition and to be the best at e-commerce, you have to know what is right about website design to ensure you get the right responses for your business.

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Must Know Web Design Principles

Here are some principles you must abide by for a good web design.

Optimized Search

Never forget that there are thousands of other web sites marketing the same products as yours. The key is to get the attention of visitors immediately they hit the search button. Use key words on your web page for all the products and services you are providing customers. Be the first to be found!


Your website must have a brilliant, attractive and highly sophisticated color schemes and presentation. Provide easy to use, good speed and fast check in and check out options. Your contact information must be clear and adequate to show you are properly registered and not a fraud. This helps develop a trusting relationship.

Easy to use

People visiting your site should be able to find what they are looking for immediately they visit your ‘Home Page’. Using images to display what you are selling is a key to attracting the attention of potential customers. Be navigator friendly by putting up options to click on. Put up thumb nails and enlarged images of your products from various angles and with information on them. If they are available in different colors and models put it up as well. You have to bear in mind that websites are accessible world wide and people who may not be too comfortable with English language also use the internet. Make sure that information on your products is simplified and easy to read. It is cumbersome to sit and read a lot when customers are searching the internet. Customers won’t read a lot, they will simply leave. Be as summarized as possible – but to the point!

Attract the Visitor

There are four objectives for you.

  • Firstly, convince the visitor that he or she has to buy the products you are selling. Share information on your products that will convince potential customers that they need this product. Share the benefits and advantages and offer guarantee periods.
  • Secondly, you have to make sure they do not leave without buying the product from you … and you alone can sell it at the best offer. To achieve this you need to keep a good track of the rates being offered by other competitors.
  • And thirdly, win their trust. You have to give them all the genuine reasons to know they are safe at your website. Avoid any form of illicit display whether it is spyware or indecent information or an unstable web host. There should be privacy policies and hardware support to protect customer information especially related to debit/credit cards.
  • Lastly, maintain your regular customers as well. Always acknowledge regular customers by sending them complementary messages and offer them special discounts. Additionally keep them updated with newsletters on latest offers. Recognizing their presence is very important for you.
  • Advertize yourself. Never forget that social media is a key to successful internet marketing. Make yourself accessible on sites like Facebook, Twitter, YouTube and others.

Shopping Cart

A shopping cart is very important on ecommerce sites. It’s just like going shopping in a moll and customers can gather whatever they need and then proceed to the payment counter. Make sure you display the shopping cart, preferably on the right hand side of the website. It should be accessible on every linked page the visitor will likely click to shop. So that he or she can simply drop the pick into it and save their collection.

Dig deeper: A good hosting provider will provide installation and basic tech support in shopping cart software. In case you need to learn more about this, check out your choices of free shopping carts in our Business Hosting section.

Easy Payment

Ensure that you have enough payment options and your customers don’t have to leave because they cannot make the payments on your site. Have as many options as possible. Get endorsed with the correct and most used banks and electronic transfer services, especially if your products are available internationally.

Delivery Services

Offer home deliveries and within a short period of time and wrapping options for gifts. This helps when it comes to customer satisfaction. Also provide clear and easy to understand instructions about your delivery policies. The delivery charge is sometimes a point of discord so try to be as reasonable and clear about details on delivery services you offer. If there are places your services are limited to, you have to be specific by providing a list of places within your range.


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Comments On "The Principles of Good E-Commerce Website Design"

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